Why You Should Be Leveraging Social Media For Your Business
The in’s and out’s of social media marketing.
2 min read
As the faces of the Royal LePage Commercial brand, you must be active on social media. Why? Believe it or not, social media allow professionals, like you, to stay up to date with current industry news and listings and gives you the platform to maximize brand awareness and growth for your business.
Social media is used across all industries and is a vital tool for all professionals. As a go-to search engine for businesses, clients and professionals alike, your social media platforms are the first professional impression your connections and potential clients have of you. It demonstrates credibility in your industry and highlights your achievements, all while showcasing your knowledge and leadership expertise. Our new digital reality has been solidified- people prefer to communicate online. As CRE businesses continue to shift and promote their brands online, social platforms' significance continues to grow.
So how can you effectively leverage social media for your business? It comes down to these three things- captivating content creation, frequency of engagement with your network and effective marketing and advertising. Here's how you can get started:
Content Creation
When developing your content strategy, you must define the type of content you would like to create, the voice and tone you want to portray, and how active you would like to be. This will give a clear direction on how you would like to utilize your chosen social channel.
Engagement
Like anything, you must nurture a relationship for it to flourish. The same goes for social media. To maximize results from your new-found online presence, you must follow and engage with those in the industry. Spending as little as 10 minutes a day engaging on social media will help drive your channels' recognition and engagement.
Marketing & Advertising
Social media channels are growing into an integral part of their marketing strategy since they offer authentic opportunities to reach out and engage with prospects in the places they spend their time. Nearly 75% of professionals use social media to make buying decisions, and it is no different for the CRE industry. Marketing and advertising opportunities are endless and allow for effective lead generation and sales prospecting.
No matter the social forum you choose to solidify your online presence, leveraging these platforms will allow your business to reach new heights.
Reference
Dwyer, S. (2021, June 11). Leveraging social media to build your real estate business. RISMedia. https://rismedia.com/2021/06/13/leveraging-social-media-build-real-estate-business/.
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.