3 Technologies That Will Help You Improve Your Business Strategy
1.5 min read.
The commercial real estate industry has undergone a significant transformation in recent years due to technological advancements. Technology is shaping the way commercial properties are marketed and managed. However, adopting these technologies may seem intimidating if not utilized correctly.
Below are three technologies CRE agents should be implementing into their business strategy.
1. Customer Relationship Management (CRM) Systems
A customer relationship management system (CRM) can help keep track of clients, properties, and transactions all in one place. CRMs create a record of important information relating to your client, improve your productivity and allow you to develop an effective strategy for future transactions, leading to potentially closing more deals.
2. Online Marketing and Advertising Platforms
Marketing is the key difference between a good and a great business strategy for commercial real estate professionals. Not only does it increase brand awareness, but it also optimizes visibility for your listings, thus maximizing your revenue potential. Whether using organic or paid marketing tactics, being online will help put your business in front of potential clients.
3. Virtual Tours and 3D Renderings
Virtual tours and 3D renderings are increasingly popular in commercial real estate. They offer an immersive and lifelike experience for potential buyers and investors, allowing them to better understand the properties they are interested in.
Technology has revolutionized the commercial real estate industry, and agents who embrace it are better equipped to succeed in today's market. By exploring the above technologies, agents can take advantage of technological advancements and stay ahead of the competition.
References
Impermanence at Work. (2021, May 10). How technology is changing the real estate industry. Retrieved April 21, 2023, from https://www.impermanenceatwork.org/technology-and-real-estate/
Latitude Commercial. (n.d.). The benefits of 3D virtual tours when listing a commercial property. Retrieved April 21, 2023, from https://latitudeco.com/the-benefits-of-3d-virtual-tours-when-listing-a-commercial-property/
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