How to Build a Client Base in Commercial Real Estate
2.5 min read
The real estate industry in Toronto has a reputation of being highly saturated and competitive. It is no different for the commercial sector. Some may say the competition is heightened because of the nature of the commercial business. Commercial agents must build a reputable portfolio to be recognized by certain investors, making the process all that much more difficult.
If you’re a commercial real estate agent in Toronto struggling to attract the right clients, you’ve come to the right place. We’re sharing three strategies to help you gain clients and build lasting relationships.
Put Yourself Out There
This may seem like a no-brainer, but you must seek out clients to gain some. Putting yourself out there is the first step to networking, which can eventually lead to a loyal client base. Sure, you may be lucky enough to receive a few referrals here in there that turn into lasting relationships. However, it is not something you should rely on too heavily. Opportunity doesn’t come knocking; you have to create it yourself.
Promote Your Expertise
The digital age has revolutionized how commercial real estate agents market themselves. There are many channels that you can utilize that will allow you to spread the word about your business, listings and other opportunities. A great way to promote your expertise is to lend your knowledge to a reputable online community or showcase it on a personal channel such as a website or social media account. The possibilities are endless!
Stay Committed
Contrary to residential real estate, the turn-around time for commercial real estate transactions is quite long. Instead of committing to one transaction at a time, use this as an opportunity to seek out new clients or conduct research on properties that would suit the needs of your existing ones. In these situations, patience is key, but it also serves as a reminder to get your head back in the game.
Handouts don’t get you where you need to go—but hard work and dedication do. These three strategies will help you attract a suitable client base for your business and solidify your commercial real estate agent skills.
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.