Bulletproof Marketing Ideas For Commercial Real Estate Agents
How to start thinking outside of the box.
4 min read
Marketing opportunities for your business have come a long way. It has evolved into a network of digital forums that allows your clients and prospects to access your business 24/7, 7 days a week and 365 days a year. Although traditional forms of marketing are still used today, the shift towards digital is evident and expected.
If you aren't already leveraging marketing for your business, you've come to the right place. We're sharing the top tactics that will help you start thinking outside the box when building your marketing strategy.
Develop a Professional Website
A professional website is vital to your business's success. It is the basis of any successful marketing strategy and is the most powerful tool your business could invest in. Your online presence not only solidifies your reputability in the industry but it creates a direct communication channel to current and potential clients. Gone are the days where marketing solely meant sending flyers through the mail or from word of mouth. A website allows you to display your expertise, all while giving others insight into your business. Software such as Squarespace, WordPress and kv CORE make building a professional website all that much easier. Don't forget to set up a local business page on Google that links directly to your website!
Leverage Content Marketing
Content marketing has grown in significance, and all for a good reason. In today's digital age, it is the most prevalent form of marketing out there, as it allows you to engage with your connections on a personal basis. Social media platforms like Instagram, LinkedIn, Facebook, YouTube and Twitter continue to be leveraged by commercial real estate professionals to solidify their online presence. There are no boundaries to what you can create. Whether it be informative articles, visual experiences or engaging conversations, you allow others to see a different side to your business, one that they'll love.
Invest in Videography and Photography
The world of real estate has transformed into a highly visual experience. Professional videography and photography have become the norm, allowing potential buyers to be fully immersed in the property without even having to step foot in it. Low-resolution images and poor-quality videos just don't cut it anymore, especially in commercial real estate. The first impression of your listing starts from the videos and photos potential investors see of it. Investing in these tools does make all the difference.
Run Paid Ads
In today's highly saturated market, your business can get lost in the crowd. Paid advertisements allow you to break through the shadows and into the limelight by putting your business in front of potential buyers or investors. You can run effective ad campaigns tailored to your business needs on a variety of platforms like Google and social media. Knowing exactly where your clientele base spends most of their time will give you insight into where you need to target your next ad campaign.
Marketing can take on many forms, and if done correctly, can help drive traffic directly to your business. Investing in your business is always a good idea.
Reference
Walkowiak, R. (n.d.). Bulletproof Marketing Ideas For Commercial Real Estate Agents. Retrieved March 19, 2021, from https://www.rlpcommercialtoronto.com/meet-rob-walkowiak-branch-manager
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.