Developing Your Professional Image
In 4 easy steps.
3.5 min read
As a commercial real estate agent, your reputation is everything. Your professional image is multifaceted and involves a carefully curated business strategy, one that helps you stand out. From communication to resources, there are many things you have to consider when developing your professional image.
You may be wondering, what is a professional image, and how do I create one? Luckily, we're sharing four easy steps that will help you develop your professional image and help you succeed as a commercial real estate agent.
Face-to-Face Communication
Although the age of COVID-19 temporarily halted all face-to-face communication, we see a sense of normalcy slowly reemerge, with CRE agents starting to communicate with their clients and peers in person once more-- safely, of course. Face-to-face communication is key to developing your professional image and involves a solid combination of good eye contact, positive body language, and attentiveness. How you act during an in-person interaction can make all the difference in developing a positive professional image.
Marketing & Advertising
Marketing and advertising have evolved into a network of digital forums that allows your clients and prospects to access your business 24/7, 7 days a week and 365 days a year. Although traditional forms of marketing are still used today, the shift towards digital is evident and expected. As a commercial real estate agent, staying on top of current trends and technology will help take your professional image to new heights and keep your business on top.
Cold Calling
As a commercial real estate agent, being proactive in the industry is the key to business success. Cold-calling is one of the many ways that can help you get there. With recent advancements in CRE technology, it may seem like cold-calling is dead. However, that is far from the case. Cold-calling remains a crucial practice in everyday life of a commercial real estate agent. If done right, cold-calling can help you enhance your professional image, inevitably leading to inevitable business growth.
Online Presence
We've said it once, and we'll say it again, you need to be online; your professional image depends on it! It is essential to get your business in commercial real estate and what it offers in front of the most eyes possible. Developing an online presence is now easier than ever, with technology that allows you to build and promote your brand with the click of a button. Putting your business online will enable you to generate more traction to your current listings and help you pinpoint potential clients or other cre professionals for investment opportunities. Building an online presence makes it much easier for people to find, learn, and work with you.
If you follow the tips mentioned above, you'll be sure to develop a professional image that will help you and your business get recognized.
Reference
Folger, J. (2021, February 17). Tips for succeeding as a real estate agent. Retrieved August 13, 2021, from https://www.investopedia.com/articles/professionals/043013/tips-working-real-estate-agent.asp
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.