How To Attract Commercial Real Estate Clients Effectively
Three practices you should be doing right now.
2.5 min read
The real estate industry in Toronto has a reputation of being highly saturated and competitive. It is no different for the commercial sector. Some may say the competition is heightened because of the nature of the commercial business. Commercial agents must build a reputable portfolio to be recognized by certain investors, making the process all that much more difficult.
If you’re a commercial real estate agent in Toronto that’s having a difficult time attracting the right clients, you’ve come to the right place. We’re sharing three strategies that will help you gain clients and build lasting relationships.
Put Yourself Out There
This may seem like a no-brainer, but you must seek out clients to gain some. Putting yourself out there is the first step to networking, which can eventually lead to a loyal client base. Sure, you may be lucky enough to receive a few referrals here in there that turn into lasting relationships. However, it is not something you should rely on too heavily. Opportunity doesn’t come knocking; you have to create it yourself.
Promote Your Expertise
The digital age has revolutionized the way that commercial real estate agents market themselves. There are many channels that you can utilize that will allow you to spread the word about your business, listings and other opportunities. A great way to promote your expertise is to lend your knowledge to a reputable online community or showcase it on a personal channel such as a website or social media account. The possibilities are endless!
Stay Committed
Contrary to residential real estate, the turn-around time for commercial real estate transactions is quite long. Instead of committing to one transaction at a time, use this as an opportunity to seek out new clients or conduct research on properties that would suit the needs of your existing ones. In these situations, patience is key, but it also serves as a reminder to get your head back in the game.
Handouts don’t get you where you need to go—but hard work and dedication do. Following these three strategies will help you attract a suitable client base for your business and solidify your skills as a commercial real estate agent.
Reference
Day, N. (2019, November 20). How to Attract Commercial Real Estate Clients [Web log post]. Retrieved April 09, 2021, from https://www.thebalancesmb.com/how-to-attract-commercial-clients-2866630
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