Selecting the Right Real Estate Photographer

3 things you need to consider.

3 min read

In today's market, one could argue that real estate practically "sells itself." However, this presumption is far from the case. When selling commercial real estate, there are many aspects you must take into consideration to market the property correctly, one of which is professional photography. 

Selecting the right real estate photographer can make all the difference when selling commercial property. That is why we are sharing three essential tips that will help you choose the right fit for you and your client. 

Review Their Portfolio

A picture is worth a thousand words. Reviewing a potential photographer's portfolio or previous work will give you a closer look at their skill level and the direction they tend to take when taking real estate photos. Unlike residential real estate, marketing a commercial property tends to be a tad more complex because the property types and conditions vary. More often than not, you will receive a referral for a professional photographer or come across their work online. However, it is always best to do your research before making the selection yourself.

Tap Into Their Expertise

There are many professional photographers out there. However, their level of expertise may not always match what you are looking for. When on the hunt for the ideal real estate photographer, take the time to tap into their knowledge on how they envision marketing the property at hand. This will give you a better idea of how they will move forward with photographing the property before you begin working together. 

Consider The Services They Offer

The world of real estate has transformed into a highly visual experience. Professional videography and photography have become the norm, allowing potential buyers to be fully immersed in the property without even having to step foot in it. Low-resolution images and poor-quality videos just don't cut it anymore, especially in commercial real estate. The first impression of your listing starts from the videos and photos potential investors see of it. Investing in a professional photographer that utilizes these tools does make all the difference.

Marketing your commercial real estate listings with the proper photography will help your property stand out from the rest, leading to increased traffic and sales.

Reference

Dick, Y. (2017, June 6). How to choose a good real estate photographer: REM: Real Estate Magazine. REM | Real Estate Magazine. https://www.realestatemagazine.ca/choose-good-real-estate-photographer/.


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Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents.  They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.

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