Selecting the Right Real Estate Photographer
3 things you need to consider.
3 min read
In today's market, one could argue that real estate practically "sells itself." However, this presumption is far from the case. When selling commercial real estate, there are many aspects you must take into consideration to market the property correctly, one of which is professional photography.
Selecting the right real estate photographer can make all the difference when selling commercial property. That is why we are sharing three essential tips that will help you choose the right fit for you and your client.
Review Their Portfolio
A picture is worth a thousand words. Reviewing a potential photographer's portfolio or previous work will give you a closer look at their skill level and the direction they tend to take when taking real estate photos. Unlike residential real estate, marketing a commercial property tends to be a tad more complex because the property types and conditions vary. More often than not, you will receive a referral for a professional photographer or come across their work online. However, it is always best to do your research before making the selection yourself.
Tap Into Their Expertise
There are many professional photographers out there. However, their level of expertise may not always match what you are looking for. When on the hunt for the ideal real estate photographer, take the time to tap into their knowledge on how they envision marketing the property at hand. This will give you a better idea of how they will move forward with photographing the property before you begin working together.
Consider The Services They Offer
The world of real estate has transformed into a highly visual experience. Professional videography and photography have become the norm, allowing potential buyers to be fully immersed in the property without even having to step foot in it. Low-resolution images and poor-quality videos just don't cut it anymore, especially in commercial real estate. The first impression of your listing starts from the videos and photos potential investors see of it. Investing in a professional photographer that utilizes these tools does make all the difference.
Marketing your commercial real estate listings with the proper photography will help your property stand out from the rest, leading to increased traffic and sales.
Reference
Dick, Y. (2017, June 6). How to choose a good real estate photographer: REM: Real Estate Magazine. REM | Real Estate Magazine. https://www.realestatemagazine.ca/choose-good-real-estate-photographer/.
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