The Commercial Real Estate Agents Guide To Email Marketing
Everything you need to know to get started.
3.5 min read
For commercial real estate professionals, email marketing has remained an effective communication tool for one fundamental reason—it enables you to reach a targeted market quickly and efficiently. It allows you to provide insight and expertise in the industry to both your current and prospective clients. However, if not done right, the email marketing campaign that you spent hours perfecting won’t bring in the results that you hoped it would.
Developing a strategy for each of your email marketing campaigns is key to keeping your contacts engaged with relevant information. If you don’t already have an email marketing strategy in place, you’re in luck. We’re sharing four tried and true tips that will help you get started.
Define Your Audience
The first step to developing an email marketing campaign is defining who you are trying to reach. Is it fellow CRE professionals and agents? Or perhaps its existing clients and potential investors? Understanding who you are trying to target will make it easier to develop the content and the strategy for your next email campaign.
Segment Your Contacts
Now that you have defined who you will target, it is time to segment your contacts into specific email lists. Sending out a mass email to all of your contacts can be one of the most ineffective ways to market yourself through email. Once you gather all of your contacts and gain permission to use their email for marketing purposes, you can segment them into categories of your choice. So next time you send out an email campaign, you can determine exactly who you would like to receive it.
Develop A Relevant & Catchy Email
The most crucial aspect of any email campaign is, of course, the email. Developing content that is relevant to your contacts is what will drive accurate results. It is essential to keep your emails short and to the point. If you would like to include a longer piece of content, such as a whitepaper or ebook, we suggest you do so by attaching it rather than having it in the body of the email. Visuals are great ways to get a message across without going overboard effectively. Including links to your social media or website are also a must!
Prepare To Follow Up
Traditional email marketing campaigns always consist of two separate emails- a jab and a right hook. The jab is the first of the two emails in the campaign. It generally gives the recipients insight into what the campaign will be about, a teaser, if you will. The right-hook is precisely like it sounds; it reels in the recipients with more information on the campaign topic and typically provides next steps or additional information. However, this strategy may not be effective for everyone, and that’s okay. Find a strategy that works for you and your business, and run with it!
Now that you’ve got everything you need to start, it's time to create a killer email marketing campaign that will help you drive results for your business! You’ve got this!
Reference
Commercial Real Estate Email Marketing: The Advanced Guide [Web log post]. (2021, April 8). Retrieved November 30, 2021, from https://www.sharplaunch.com/blog/the-advanced-guide-to-commercial-real-estate-email-marketing/
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
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