The Keys To Cold-Calling Success

4 cold-calling tips for CRE professionals.

3 min read

As a commercial real estate agent, being proactive in the industry is the key to business success. Cold-calling is one of the many ways that can help you get there. With recent advancements in CRE technology, it may seem like cold-calling is dead. However, that is far from the case. Cold-calling remains a crucial practice in the everyday life of a commercial real estate agent. If done right, cold-calling can secure potential clients and leads, leading to inevitable business growth.  

It's time to put your cold-calling skills to the test. Not sure where to start? Luckily, we're sharing four tried and true cold calling tips that will help you put your best foot forward. 

Identify Your Prospects

When cold-calling, it is important to identify who your prospects are. To do this, break down what the topic of your cold call will be about. from there, you can segment potential prospects into groups based on their portfolio and expertise. It is best to target a specific group of people rather than spending multiple hours cold-calling (only to be rejected). Doing this will help you create a streamlined list of contacts and potential prospects that you can reach out to effectively.

Develop A Script

You may be thinking, "are scripts effective for cold-calling?" Although cold calls are generally meant to be informal, developing a script will help you have a fluid conversation with a prospect. Slightly tailoring your script per conversation will show genuine interest and allow the conversation to move forward seamlessly. Keeping your introduction or hook simple and to the point will tell prospects exactly what the call will be about, without any added fluff.

Determine The Ideal Time To Call

Let's face it; no one wants to be awakened up in the early hours of the morning to their phone ringing off the hook. The same goes for cold-calling. Ideal times to cold-call are generally between the hours of 10 am and 5 pm. finding an adequate time during that slot can only happen with practice, so be sure to switch it up every once and a while.

Leave A Voicemail

Gone are the days where we left messages on peoples answering machines. However, when it comes to cold-calling, this is an absolute must. If you cannot reach the intended recipient of the call, it is crucial to leave a voicemail in case the prospect will call you back. Remember always to leave your name, phone number and a brief reason for the call. 

Now that you have your strategy down-packed, it's time to get cold-calling! 

Reference

Cold Calling Tips For CRE Professionals. (2020, November 18). [web log]. https://www.lightboxre.com/resources/blog/commercial-real-estate/cold-calling-tips-for-cre-professionals/.


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We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.

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Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents.  They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.

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