Your Guide to Commercial Real Estate Photography
2 min read
In the competitive market that is commercial real estate, having high-quality photos can set a property apart, drawing in potential buyers and tenants. We have curated six essential tips for commercial real estate photography to effectively showcase your CRE property.
Hire a professional photographer
When looking to get well-taken photos of your commercial property the best place to start is by hiring a professional photographer with experience in shooting for properties. This ensures that they’re knowledgeable about the industry and what types of photos help in capturing more attention to your property.
Clean the space
Before you begin taking photos, it’s good to go through the entire property and declutter any unnecessary items you don’t want to be seen in the photos. Additionally, having a more open clean space helps potential buyers or tenants to envision the space for themselves.
Plan your photos in advance
When you know the date you’ll be capturing photos of your commercial property it is best to compile a thorough detailed shot list. Doing this will not only help on the photo shoot date for efficiency but also aid the photographer in knowing what details you want to ensure is captured.
Determine the best time of day
When taking pictures of your property, especially exterior photos, it’s important to consider the most optimal time of day for various reasons. The first is lighting, lighting can help improve the impact of how an image appears. Secondly, if your property has a lot of windows a certain time of day can help show off the exterior view from the windows. The photographer can help determine the best time of day to capture photos based on the location of the sun and the front of the building and to avoid harsh sun and dark shadows.
Avoid depicting a time of year
If possible, it is best to keep the time of year neutral. Depicting a particular season can easily date the photos and limit their longevity.
Location. Location. Location.
Showing off your commercial property location can be a key aspect in helping to sell or lease the property. If the property is in a desirable neighbourhood or nearby prime amenities, it is good to show those off, not only does it help show buyers or tenants where you’re located but it also adds to the value of your property.
By following the techniques and tips outlined above, you can elevate your commercial real estate property photo listings. Capturing the right photos of your property can be all the difference in selling or leasing your commercial property sooner.
References
Commercial real estate photography: Tips to photograph commercial properties. styldod. (n.d.). https://www.styldod.com/blog/commercial-real-estate-photography-tips
Royal LePage Commercial Westhaven Toronto Brokerage. (2023c, October 11). 5 tips for commercial real estate photography. Royal LePage Commercial Westhaven Toronto Brokerage. https://www.rlpcommercialtoronto.com/commercial-real-estate-news/5-tips-for-commercial-real-estate-photography
Sharplaunch. (n.d.). Top 10 tips for commercial real estate photography. SharpLaunch. https://www.sharplaunch.com/blog/top-tips-for-commercial-real-estate-photography/
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