3 Tools to Help You Effectively Market a Commercial Property
2.5 min read
Marketing is the key difference between a good and a great business strategy for commercial real estate professionals. Not only does it increase brand awareness, but it also optimizes visibility for your listings, thus maximizing your revenue potential.
You've come to the right place if you aren't already leveraging marketing for your business. We're sharing three tools to help you effectively market a CRE property.
1. Digital and print flyer
Believe it or not, flyers are still a heavily utilized marketing tool in the CRE industry. They effectively display vital property information in an easy-to-read and visually appealing format. Creating a print and digital version of your property flyer will allow potential buyers, investors or tenants instant access to everything they need to know about your property. Property flyers should generally include the following:
Photos or renderings of the property
Location map
Property features and highlights
Contact information
Nearby amenities or other information
2. Online listing
CRE marketing tactics have become increasingly digitized. That is why it is essential to have a property listing online that gives an in-depth look into the property. Similar to a flyer, the online listing will include high-quality images or renderings of the property and all pertinent information. Most listings also include interactive maps, virtual tour videos and a contact form for interested parties.
3. A virtual tour video
The world of commercial real estate has transformed into a highly visual experience. A virtual tour video allows potential buyers or tenants to fully immerse in the property without stepping foot into it. This is a commonly expected tool by CRE professionals, as it gives an in-depth at what your property has to offer.
Having the right marketing tools and tactics in place will help your property stand out and, if utilized correctly, can help drive traffic to your business.
Reference
How to market a commercial property: 7 essential tools your leasing firm should provide. AQUILA Commercial. (2022, September 22). Retrieved October 19, 2022, from https://aquilacommercial.com/learning-center/how-to-market-a-commercial-property-essential-tools-your-leasing-firm-should-provide/
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