Developing A Successful Lead Generation Strategy
3 tips to achieve lead generation success as a CRE agent.
3.5 min read
Getting your business in front of the right people takes time, commitment, and a well-thought-out strategy. As technology continues to shift the way we do business, it is vital to stay on top of industry trends and tools that can work in your favour.
Lead generation is no different. Gone are the days where cold-calling and networking events were your sole source of lead generation. With advancements in technology geared towards commercial real estate professionals, there are numerous ways to create a successful lead generation strategy—you just have to know where to start.
Luckily, we're sharing three tried and true ideas that will LEAD you to success (pun intended).
Do Your Research
Research is the basis of any successful strategy, so why wouldn't it apply to lead generation? Well, it does, and here’s why. There is a multitude of resources out there that will help you narrow in on your ideal demographic. Staying up to date with current and past listings through MLS or on sites like Realtor will allow you to connect with CRE professionals you may not have had the chance to using traditional means. Online news platforms will also keep you in the know about important deals that have recently come to fruition. When it comes to generating organic leads, research is key.
Get Online
Finding new ways to generate leads is like mining for gold for a real estate agent. Building an effective CRE website is a vital building block when creating a successful lead generation strategy. A website acts as a runway for prospective leads and clients. Website software allows you to maximize your capture, engage and convert visitors into potential leads.
Aside from a commercial real estate website, social media has unlocked a new capability for businesses to find consumers interested in what they have to offer. Utilizing LinkedIn AdMail or Facebook Ads can help you find leads quickly and efficiently in commercial real estate. These tools help to narrow down your target market and advertise to the people that matter. LinkedIn is a great way to target specific companies, industries, or people with certain job titles who may be interested in what you have to offer.
Join An Association
Joining a commercial real estate association or organization is an effective way to expand your reach in the industry. Not only does it expand your network, but it allows you to build lasting relationships with your colleagues. Associations often host events or conferences exclusive to members, allowing you direct access to potential clients.
Expanding your business not only requires effort, but the know-how to do so. Developing an effective strategy will ensure your business is where it needs to be.
Reference
21 Ideas to Generate Commercial Real Estate Leads. (n.d.). [web log]. https://www.sharplaunch.com/blog/how-to-generate-commercial-real-estate-leads/.
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.