Iconic 10 Dundas Street East Rebranded The Tenor
1.2 min read
The iconic 10 Dundas Street East address in downtown Toronto has been rebranded The Tenor as part of its ongoing renewal. Bentall Green Oak manages the mixed-use building that comprises over 260,000 square feet, and is home to large tenants such as Winners, Adidas, and Cineplex.
The meaning behind the name? It is a play on the building’s address and the number of floors. Bob Emond, Bentall Green Oak’s General Manager, stated, “We did some focus groups with millennials, and it resonated; it’s simple and easy to remember, and it just flows.”
The rebranding is part of a multi-year revitalization strategy that includes installing one of Canada’s largest outdoor billboards that will shine bright at the corner of Yonge and Dundas Square. The Tenor is on pace to taking home a multitude of awards that will recognize its quality in the building and its management.
Learn more about The Tenor.
Reference
Award-winning 10 Dundas Street East now the tenor: RENX - real estate news exchange. RENX. (2021, December 15). Retrieved December 16, 2021, from https://renx.ca/award-winning-10-dundas-street-east-now-the-tenor/
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.