Everything You Need to Know About Canvassing in Commercial Real Estate
4 tips to help you stay ahead of the game.
3 min read
Are you new to the world of commercial real estate? Have a thirst for knowledge with an eagerness to grow your business? Well, you've come to the right place. We're not saying it's going to be easy, but all successful businesses have to start somewhere, right? Like any new business, building a clientele base is always the most challenging part. Luckily, as a commercial real estate agent, you can tap into the power of canvassing. What is canvassing, you may ask? It is a networking strategy that works alongside current market trends.
Developing a canvassing strategy will help you jumpstart your career in commercial real estate and lead to your business's success in the long run. For those of you who are new to the game, here's how you do it.
Get Personal
In an era where businesses are leveraging their online presence now more than ever, it is essential as a new agent to develop a relationship with your clientele base, even if you are behind a computer screen. Take the time to get to know potential prospects and what their goals are. This will allow you the opportunity to show them how you plan on achieving those goals.
Add Value
You may be just starting, but the value you add to the industry is worth recognizing. Effective negotiator? Great! A whiz at social media marketing? Awesome! Making your skillset known will give you that competitive advantage, and hopefully, help you close that sale.
Develop a Marketing Strategy
An effective marketing strategy is an essential aspect of any successful business, including real estate. Sell yourself with an intuitive pitch deck, or spice up your listings with a one-of-a-kind presentation experience. The opportunities are endless.
Track and Follow up with Clients and Prospects
Commercial real estate is all about networking. Making a good impression on your existing clientele base will raise your chances of being recommended to another client. In this case, remember to track each interaction you have and how it can influence your business in the future. Have a virtual chat over coffee to pick their brain; you may be pleasantly surprised to where it could lead.
As Gary Keller, entrepreneur and founder of Keller Williams, once said, "success is a short race- a sprint fuelled by discipline just long enough for habit to kick in and take over." Take the leap; you will be glad that you did.
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.