How To Generate Leads On Social Media
Targeting the right prospects for your business.
2.5 min read
Social media has been at the forefront of successful business strategies within all industries, and real estate is no exception. In both the commercial and residential sectors, brokerages and agents have utilized social media to further enhance their businesses in ways that were never before possible.
As CRE businesses continue to shift and promote their brands online, social media platforms' significance continues to grow. We're sharing several ways that social media can help you target the right prospects for your business.
Having An Online Presence
It is essential to get your product in front of the most eyes possible in a sales-based industry. To be a successful real estate agent, you must sell your product and sell yourself. Social media allows you to do both on a large scale. In commercial real estate, social media has been used by many agents who are seeking to get in front of other agents, landlords, or potential clients. A platform like LinkedIn can help agents maintain relationships and connect with others in the industry. The purpose of social media does not always have to be to market new listings, but it does an outstanding job with that as well.
Generating New Leads
Finding new ways to generate leads is like mining for gold for a real estate agent. Social media has unlocked a new capability for businesses to find consumers interested in what they have to offer. In commercial real estate, utilizing LinkedIn AdMail or Facebook Ads can help you find leads quickly and efficiently. These tools help to narrow down your target market and advertise to the people that matter. LinkedIn is a fantastic way to target specific companies, industries, or people with certain job titles who may be interested in what you have to offer.
Social media is a vital tool that allows your clients to get an inside look into your business before you even reach out. No matter the social forum you use, leveraging these platforms will allow your business to reach new heights.
Reference
Groccia-Memme, M. (n.d.). How To Generate Leads On Social Media. Retrieved March 15, 2021, from https://www.rlpcommercialtoronto.com/meet-michelle-groccia
About Royal LePage Commercial Westhaven
Our commercial real estate industry and segment expertise coupled with Royal LePage’s national platform and integrated systems provides best-in-class real estate strategies and a competitive advantage that can’t be beat.
We help businesses identify opportunities and maximize their return on investment with actionable goals, centralized support services and a strong commitment to customer success. Our national partnerships help us establish, guide and execute successful business investments.
We offer commercial real estate agents a professional environment, focused 100% on commercial real estate. Agents can expect unlimited market boundaries to build their business without the interference of a heavy corporate structure. In addition, agents will be able to access Royal LePage’s national referral network of over 18,000 agents to develop more business in their target markets with incoming leads generated daily. The brokerage provides agents a suite of services including marketing, promotional, networking and professional development needs.
Innovation and service excellence have developed and propelled the Royal LePage brand since 1913. When you join Royal LePage Commercial Westhaven brokerage, you have the backing of one of the most powerful commercial real estate services company in Canada—Bridgemarq Real Estate Services Inc. (formally Brookfield Real Estate Services Inc.). Bridgemarq is a leading provider of services to real estate brokers and agents. They are an affiliate of Brookfield Business Partners, a business services and industrials company focused on owning and operating high-quality businesses and is listed on the New York and Toronto stock exchanges.